JKKN College of Engineering & Technology
Dr.G.MOHANRAJ
Associate Professor — MBA
18+
Years Experience
14
Research Papers
Academic Qualifications
| Degree | Specialisation | University | Year |
|---|---|---|---|
| Ph.D | Marketing Management | Anna University | 2023 |
| MBA | Human Resource Management and Marketing Managment | Anna University | 2007 |
| BBM | Management | Bharathiyar University | 2005 |
Areas of Specialisation
Human Resource Management and Marketing Managment
Experience
Teaching
2009 – 2011
Lecturer
Maharaja Engineering College
2011 – 2016
Assistant Professor
Shree Venkateshwara Hi Tech Engineering College
Industry & Research
2007 – 2009
Sales Manager
Bharath Agengies
Research & Publications
Selected Publications
1
Green marketing-new opportunities and challenges
Mohanraj G · Volume 6 Issue 7 Pages 1238-1244, 2016
2
A Study on Factors Affecting Brand Trust Apple (I Phone)
K. Soniya and G. Mohanraj · Volume 2 Issue 6 Pages 1476-1486, 2018
3
A Study on Financial Derivatives (Future & Options) with Special Reference to ICICI & SBI
G. Mohanraj and Karthikeyan Parthasarathy K. Soniya · Volume 1 Issue 2 Pages 11-21, 2013
Funded Research
| Project | Agency | Amount | Period | Status |
|---|---|---|---|---|
| EntrepreneurshipAwarenessCamp(EAC) | DST-NIMATEDII Gujarat | 1800000 | Completed |
Academic Profiles
Certifications & Training
6WeekTrainingProgrammeinAlumniLeadership (Online)
Vaave Enriching Alumni Relationships. · 2020
FacultyDevelopmentProgrammeonEntrepreneurship
TechnologyBusinessIncubatoratKonguEngineeringCollege, Perundurai. · 2018
One Week Faculty DevelopmentProgramme Innovation andEntrepreneurship DevelopmentProgramme(PMO-IEDP)
EntrepreneurshipDevelopmentInstituteof India Chennai. · 2021
Student Mentoring & Guidance
Guidance Summary
190
PG Dissertations Guided
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