6. Measuring Success
To understand the effectiveness of your posts, you need to measure their performance. Focus on the following metrics:
- Engagement: Likes, shares, comments, and overall interaction.
- Reach and Impressions: How many people saw your post?
- Click-Through Rates: How many people took the desired action after seeing your post?
- Conversion Rates: Did your post lead to the desired outcome, such as a purchase or sign-up?