AI Integrated MASTER OF BUSINESS ADMINISTRATION

The Department of Master of Business Administration was established in 2009 at J.K.K. Natraja College of Engineering and Technology with an intake of 60 students. It is officially approved by AICTE and affiliated with Anna University, Chennai. MBA degree is a 2-year postgraduate qualification designed to equip students with advanced business skills and knowledge. It typically covers a wide range of subjects including finance, marketing, human resources, operations, and business analytics.

The department maintains high standards in conducting lectures by Academicians, Industrial tours, Personality development programs, Case studies and Guest lecturers from Industry. An erudite team of faculty members molds the enthusiastic students into multifaceted professionals. Apart from this, the Department conducts various interactive training programs for the students. This is to equip the students with requisite knowledge and skills to meet the challenges of the new order. Our emphasis is to develop professional managers for the corporate sector, who will lead the nation towards prosperity.

The program is backed by a very good faculty drawn from both inside and outside the Institute and also from high quality academic infra-structure. The program strives to equip the students with more effective techniques of decision-making, instill in them a vigorous approach for productivity, excellence, innovation, concern for one’s neighbor and at the same time providing them with a global perspective.

M.B.A – Master of Business Administration
Duration:

2 years (Regular)

No. of Semesters:

4

No. of Seats:

Total – 60

Eligibility:

10, +2, + any UG degree recognized by affiliated universities with 50% for General Quota, 45% for SC/ST. along with TANCET or Consortium Examination.

Syllabus:

Regulation – 2021

Scope for Higher Studies:

M.Phil/ Ph. D

Vision:

To be a Leading Global Innovative Solutions provider for the ever-changing needs of society.

Mission:

To provide a high quality management education that equips students with the knowledge, skills and ethical values needed to become effective leaders in the global environment, driving innovation, entrepreneurship and sustainable growth.

Program Educational Objective (PEO)

MBA program curriculum is designed to prepare postgraduate students 

  • To have a thorough understanding of the core aspects of the business.
  • To provide the learners with the management tools to identify, analyze, and create business opportunities as well as solve business problems.
  • To prepare them to have a holistic approach towards management functions.
  • To inspire and make them practice ethical standards in business.
PROGRAM OUTCOMES (POs)
POSTGRADUATE ATTRIBUTE

On successful completion of the program.

  1. 1. Ability to apply the business acumen gained in practice.
    2. Ability to understand and solve managerial issues.
    3. Ability to communicate and negotiate effectively, to achieve organizational and individual goals.
    4. Ability to understand one’s own ability to set achievable targets and complete them.
    5. Ability to fulfill social outreach
    6. Ability to take up challenging assignments
Career Opportunities

Our college creates career paths for Master of Business Administration (MBA) graduates including business operations, marketing, financial services, healthcare administration, human resources, and technology management. Large financial, manufacturing or retail corporations often hire MBA graduates for leadership or officer positions. Smaller companies will also look for MBAs for positions as general manager or department manager.

Faculty Details 2024-25
S.NoName of the FacultyQualificationDesignation
1Dr.G.MohanrajM.B.A, Ph.DAssociate Professor/HoD
2Mrs. C. VimalaM.B.A.,M.PhilAssistant Professor
3Mr.K. MohanM,Com.M.B.A.PGDCAAssistant professor
4Mr.S. ArunbabuB.E., M.B.AAssistant professor
5Mr.R.Nirmal SathyarajB.Sc,M.B.A., M.PhilAssistant professor
6Mrs.M. PoongothaiM.B.AAssistant professor
7Mr.S.Mohammed MithabM.B.AAssistant professor
8Mr.E. Joy FlemmingM.B.A,Assistant professor
9Mr.V.P.ArunMBAAssistant Professor

Faculty achievements

Faculty Development Program 2023-24

S.NoName of the FacultyName of the FDPDate of the Program
1Dr.G.MohanrajFDP on Entrepreneurship4.03.2024 to 16.03.2024
2Mrs. C.VimalaFDP on AIJanuary to March 2024
3Mr.G.MohanrajProgramming monitoring office – Innovation and Entrepreneurship Development Program (PMO-IEDP)25Th August 2023
Faculty Development Program 2022-23
S.NoName of the FacultyName of the FDPDate of the Program
1Dr.G.MohanrajOutcome Based Education01st Feb2023
2Mrs. C.VimalaProfessional Development Programme on
‘Implementation of NEP­2020 for University and College Teachers’
07th Oct 2022
Faculty Development Program 2021-22
S.NoName of the FacultyName of the FDPDate of the Program
1Dr.G.MohanrajOne Week FDP Innovation and Entrepreneurship Development Programme (PMO-IEDP)25th Aug 2021
2Mrs. C.VimalaInnovation to Invention13th Feb 2022
Faculty Development Program 2020-21
S.NoName of the FacultyName of the FDPDate of the Program
1Dr.G.MohanrajEnhancing Teaching & Learning through Course Plans (Online)18th May 2020
2Mrs. C.VimalaBehavioral Finance16th Aug2020
Faculty Development Program 2019-20
S.NoName of the FacultyName of the FDPDate of the Program
1Dr.G.Mohanraj6 Week Training Programme in Alumni Leadership (Online)4th March 2020
2Mrs. C.VimalaFDP on “Marketing Analytics”26th June 2020
Student Achievements 2023-24
  • Naveenkumar.S, Rajagopal.B, and Ajay.L has participated in Nandha Engineering College National level technical symposium and Business Team Building event Won a Cash Prizes of Rs.2000/- Received on 24th November 2023.
  • C.Rubeswari,R.M.Srimathi students of I MBA have participated a National level
    Management Meet “NEXUS 2K24” at Velalar College of Engineering and Technology,
    Erode on 5 th April 2024.
2022-23
  • S. Naveen Kumar has won CM Trophy in 200 meter freestyle swimming competition, also has state level participation in 200 meter individual medley relay competition.
  • Abishek.S,Arthi.S, Arunkumar.D, Bharani.R.K, Krishnaraj.C, Nallathambi.K, Thirumoorthy.J, Thiyagu.G, Silambarasan.S, and Sabarinath.Aof I YEAR MBA has participated One Day Basic Training Programme On “Human Rights” Sponsored by National Human Rights Commission (NHRC) and conducted by Kongu Engineering College,Perundurai.
2018-19
  • N.Ragahavi, N.Rahul, C.Mythili of II YEAR MBA has attended One Day International
    Conference on “Impact of Digital Economy in India” conducted by Bharathidasan College of
    Arts and Science, Erode.
  • V.Jayanthi, R.Janani, S.Pandiyarajan, M.Priyadharshini, P.Prathab, I Year MBA has attended
    National level Talent Fest REPOWIS 19 held on February 22 nd 2019 at Kongu Engineering
    College, Perundurai.
  •  I and II MBA students participated in two days’ Workshop on Self-Assessment and
    Enhancement conducted by J.K.K.N College of Arts and Science on 21 and 22 February
    2019.
Events Organized 2023-24
  • The Department of MBA organized “International Yoga Day” on 21th June 2023, the special Chief Guest of the day is Sister B.K.Deepika, Brahma Kumaris, S.Vijayalakshmi, Yoga Instructor.
  • The Department of MBA organized one day soft skills programme on “ Soft Skills Programme on “Team work, Communication games” on 4th October 2023 morning session handled by Chief Guest Mr.N.Narayan Rao COO, “Multi Skills” session is handled by Mr.K.Mohan AP/MBA
  • The Department of MBA organized a one day Workshop on “Emerging Trends in Indian Stock Market” on 16th October 2024, the special Chief Guest of the day is Dr. K.Prabhakaran, Director, Edify EdTech, Coimbatore.
  • The Department of MBA organized INTERNATIONAL STUDENTS DAY on 17th November the special Chief Guest of the day is Mr.L.Mohana Raman Graphic Designer, JKKN Educational Institutions.
  • The Department of MBA organized Learners Lead Conference on Effective Employee
    Retention Methods on 29th November 2023 Students of I and II MBA presented topics.
  • The Department of MBA organized “Unconference on Management Perspectives in Future” on 1ST January 2024 Students of I and II MBA presented topics.
  • The Department of MBA organized National Productivity Day on 1st February 2023, the special Chief Guest of the day was Mr.R.Nirmal Sathyaraj, Placement Officer, JKKN Institutions.
  • The Department of MBA organized Learners Lead Conference on Zero Discrimination day 1st March 2024 Students of I MBA presented topics.
  • The Department of MBA organized a Learners Lead Conference on Optimizing Customer Experience on 12th April 2024 Students of I MBA presented topics.
2022-23
  • The Department of MBA organized a two day workshop on “Financial Education for Young Citizens”from 16/3/2023 to 17/3/2023; The Chief Guest is Dr.A.Mahadevan – NISM, Resource Person – SEBI, Chennai. The Program was sponsored by Kona KonaShiksha Scheme, Kodak Securities and National Institute of Securities Market.
  • The Department of MBA organized “World Happiness Day and MOU Sign ” With Atchayam Trust, Erode On 20thMarch2023, the special Chief Guest of the day is Mr. P.Naveenkumar, Founder – Atchayam Trust Erode.
  • The Department of MBA organized One day National level Webinar on “World Creativity and Innovation Day” on21stApril2023sponsored by EDII – Tamilnadu, Chennnai through Sona College of Technology Hub, Salem.
2021-2022
  • The Department of MBA organized “One Million Concepts Students Entrepreneurship Awareness Programme “ on 06.12.2001, The resource person was Mr. Gowtham Shanmugam, Field Coordinator, EDII Sona Hub, Salem
  • The Department of MBA organized “ Social Entrepreneurship for Young Individuals” an entrepreneurship program on 14.05.2022 under the guidance of Mr. P. Naveenkumar, Atchayam Trust, Erode.
2020-2021
  • The Department of MBA conducted “Online Seminar on From Idea to Start Up Navigating the Entrepreneurial Journey” with Mr.Gokuk, Director and Founder E-Cap, Coimbatore.
2019-2020
  • The Department of MBA organized three days “Entrepreneurship Awareness Camp” on 13.02.2020 to 15.02.2020. The event was sponsored by EDI, Gandhinagar, Gujarat.
Lab manuals
S.NoName of the Lab manualsLink
1Data Analysis and Business ModellingLink
MOUs 2023-24
  1. Memorandum of Understanding (MoU) is entered on 31st of March, 2023, at Komarapalayam, Namakkal Dist, Tamil Nadu for a period of one year up to 31st March, 2024. Between JKKN College of Engineering and Technology at Natarajapuram, NH-544, (Salem to Coimbatore), Komarapalayam- 638 183. Namakkal Dist, Tamil Nadu and Atchayam Trust, Erode, being the first NGO in Erode to eradicate hunger and for betterment of the beggars to create a beggar free country.
Anna University regulations
R-2021https://cac.annauniv.edu/aidetails/afpg_2021_fu/Management/M.B.A.pdf